Last Updated: December 2025 · Effective Date: 18.12.2025
This Cookie Policy explains how ESTEL and its partners use cookies and similar tracking technologies. We use them to remember preferences, analyse usage, measure campaigns, and improve experience. See our Privacy Policy for full data practices.
Required for core functionality: session management, CSRF protection, and consent preferences. Cannot be disabled.
Google Analytics (_ga, _gid, _gat — up to 2 years) and Matomo (_pk_id, _pk_ref, _pk_ses — up to 13 months) for usage analysis. Opt-out available.
Google Ads, Facebook Pixel, LinkedIn Insight Tag for conversion tracking and retargeting. Consent required.
Hotjar (_hjid, _hjSession_* — up to 365 days) for session recordings and heatmaps to improve usability. Consent required.
| Service | Category | Consent Required | Duration |
|---|---|---|---|
| ESTEL Session | Essential | No | Session |
| ESTEL Preferences | Essential | No | 1 year |
| Google Analytics | Analytics | Yes | Up to 2 years |
| Matomo | Analytics | Yes | 13 months |
| Google Ads | Marketing | Yes | Up to 90 days |
| Facebook Pixel | Marketing | Yes | Persistent |
| LinkedIn Pixel | Marketing | Yes | Persistent |
| Hotjar | User Experience | Yes | 1 year |
Upon first visit you will see a cookie banner with Accept All, Reject All, and Manage Preferences options. Change preferences at any time by clearing browser cookies or contacting privacy@estel.tech.
Email: privacy@estel.tech · Company: ESTEL · Location: Sofia, Bulgaria
Version: 1.0 · Effective as of: 18.12.2025